Brands, especially when you are dealing with fashion can be extremely cliquey and the higher up the fashion tree you go the more exclusive the brands become and the people who they want to wear them more selective. So we thought it was high time nerds got a high fashion brand all of their own, laddies and gentlemen (and nerds) we give you a Dior t-shirt we’d actually wear – Dior for nerds by Studio ROKIT.
Of course, it’s a bit of fun but one thing that is common with most (if not every high end fashion label) is their brand identities focus on beautiful, simple typography. This generally starts with their logo (invariably black or a tint of) and permeates every level of their business. Gimmicks rarely play a part in fashion house identities, it’s all about the type, the name and glorious white space. As timeless as the LBD, the high end fashion brand (in this case Dior) is an exercise in taste, restraint and beautiful type.
As for the Dior brand itself, Dior’s logotype is a beautifully balanced serif based closely on a custom cut of Nicolas Cochin designed by Georges Peignot and director of the now defunct Peignot Type Foundry in Paris (what else would do for a grand parisian luxury brand?). Like all great typefaces (and the little black dress) it’s an exercise in detail, proportion and style. Never out of place, out of date or fazed by its surroundings, simplicity just never goes out of fashion.
The original Dior logotype using the Nicolas Cochin font designed by George Peinot
A nice example of brandjacking Dior by KULT Clothing – Some strange mashup in typography going on here with Dior taking on Chanel’s typographic style, inconsistent but we like it and it works. Image © 2012 KULT Clothing