The new Hillary Clinton campaign logo is out and in what appears to be a complete u-turn in terms of style, quality, and aesthetic value from the much loved Obama campaign logo, this one is a sticker.
The 2016 Hillary Clinton campaign logo , which will be the most visible touchstone for her entire and historic campaign is a strangely odd, ugly and amateurish effort. And it’s not a ‘marmite’ logo where some think it’s great and others hate it. No, the new logo has uniformly been derided, lampooned and generally ripped to shreds by every right minded designer as well as just the normal man on the street that happens to have a pair of eyes.
And here it is in situ. Slightly less eye-bendingly offensive.
Like many, we wanted to see what we could in the 2 minutes it took her ‘designer’ to create their monstrosity. We set the clock. We gave ourselves 120 seconds to create our vision for the Hillary Clinton campaign logo – and this is what we created. In 2 minutes.
There’s a few basic themes, the Red White & Blue (moving left to right) which underpins much of the tub-thumping, patriotic ‘American Dream’. A couple of stars embedded in vertical stripes and it’s all pulled together into a big, brassy, bold capital H, using the name HILLARY to form the cross member between the two uprights.
It’s not great. It’s proabaly a little bit too Dukes of Hazzard. It’s a bit sloppy but we think it’s shows what can be achieved in 2 minutes and that it’s a damn sight more interesting than the new 2016 official Hillary Clinton campaign logo.
At Studio ROKIT, as a rule of thumb, if we can imagine wearing a t-shirt with it on the front it meets one of the criteria for it being cool.