We recently had a really nice job in the studio for a new logo design for Uplift Marketing, a new SEO outfit based in Leicester. Unlike some of design work we carry out where clients have either a basic idea of where they want to go with their logo and branding or a strong wish for things to look a certain way, we were given cart blanche with this new identity design.
Up, up and away! From a design point of view it’s a lovely feeling staring out into the endless possibilities of your imagination. All the colours, fonts, styles and treatments that have tickled your fancy over the years flood in and fight agains things that you’ve seen recently. It’s moments like this when, for example you’re doing the new logo design for Uplift Marketing, that you know you have the best job in the world. SEO isn’t the sexiest of subjects but, it doesn’t mean that a company that specialises in it can’t have a great looking logo to set themselves apart from the rest.
Now, we could spend a long time explaining how we obsessed over the final font choice* or how we cycled through endless version of the final colour but really that’s pretty boring to most sane people on the planet; and to be brutally honest we’re so busy in the studio working on some pretty big projects that we can’t spend all day writing on the blog (as much as we’d like too). The exciting thing is that the end result was a really modern, clean and contemporary logo that both looks the part and fits well within its market but has enough character and personality to stand out and be remembered. And there’s subtle humour in there too, we think it’s a cheeky little identity and we love it.
To find out more about Uplift Marketing and one of Leicester’s best new SEO and digital marketing companies click here. They might have the kind of services and insight that can make your business really take off online. Alternatively you can chase them down on twitter, here.
*we looked at hundreds of fonts and weights whilst doing the new logo design for Uplift Marketing. We found the perfect font at Ombibus Type – a beautifully design font called ASAP that as well as being free and open source, is also available in 4 weights. It’s a real gem of a font and one that deserves to get some real love and attention. Check out the rest of their fonts and spread the love.