Anicca Solutions is a company that we have worked closely with for a few years. They're one of the Midland's leading SEO outfits and when it comes to the technical side of website promotion and PPC campaigns creation they are masters at their art (in fact, if you need help on the web they should be your first port of call).
As they have continued to expand and grow they realised that their initial identity was looking a bit tired but also felt that it made them look like a small company. They wanted something a bit fresher, a bit more modern and something that could grown with them, something that felt bigger and better.
Taking some very basic elements from the old identity we started from a blank sheet and created a new identity that would give them the freshness and flexibility they wanted and the look they needed. Simple, clean and uncluttered. From the point of creating the new identity we then moved on to all other elements of their business, creating a uniform look for their stationery and printed collateral. The final touch was the creation of a family of characters designed to help define the different parts of their business. A great looking brand for a brilliant digital agency.