Off the back of a very successful rebrand of their company's (Brittany Travel, Susan Paradise and their parent company French Coast Villas) identities and websites, we were approached by FCV to create a range of printed materials including a special offer direct mailer.
The brief, just like the one we received for their websites, was to bring a fresh feeling to mailer and bring it inline with the online offering. On top of this they also required stationery and other support materials to be created. In short they needed to complete the transition from their old company look and feel to the new one which now existed online.
The final execution of the mailer used all of the elements that had worked so well in helping to create inviting online environments for both the Brittany and Susan Paradise brands. Warm colours for the Susan Paradise / Cote d'Azur properties and cool, fresh and breezy coastal blues for the Brittany properties, great imagery, engaging copy writing and strong branding were all brought together into one single brochure. The new design was a seamless extension of their online brands and finally gave Frech Coast Villas a direct mail design that accurately reflected their online look and most importantly looked great.
Finally, finishing the print requirements and completing the rebranding of the entire group, we created the company stationery and other internal document templates for day-to-day client correspondence . The overall result was a unified and attractive and whole. Their online presence had set the benchmark and their offline materials perfectly complemented them.