We were approached by the GW&G team a few years ago with a brief to create new branding for an online business that was in the process of being developed that would offer exclusive products direct from independent manufacturers. The partners had a very specific vision for their new brands look and feel and a strong idea of their target audience. With cues taken from a variety of sectors including luxury jewellery and aspirational brands the new branding had to combine both a delicate, feminine aspect whilst at the same time be strong enough to work hard, be memorable and fresh. After a brilliant creative meeting where we all could see where we wanted to go and all found ourselves arriving at the same conclusions we went away and created their new brand in one day. A timeless choice of typeface, that both allowed the new branding to be classy and contemporary paired with a colour palette that allowed for the website, designed along side the new brand, to stay fresh and light. We hit the bull’s eye first time and they’ve been looking gorgeous since then. Gift Wrapped & Gorgeous and brilliantly branded.