We have worked with Berketex Bride, the UK's largest bridal dress and formalwear retailer for a few years, undertaking the creation of both online, offline and in-store advertising and and marketing collateral.
In that time we have undertaken many projects to help them create new identities and brands for their products and services. Totally Prom and Kendal Formalwear are just 2 examples that couldn't be more different.
Totally Prom. As the formalwear market has developed the UK has seen the American 'Prom' end of term party take off and Berketex wanted to be a part of this exciting new market as it fitted their business model perfectly. The 'Totally Prom' concept was to offer a wide range of affordable prom dresses to teens and young adults to make their big day go with a bang. To get them to buy into the Berketex brand and new logo had to be created that was less formal, had a bit of edge and character to it and above all got over the idea of parties and fun whilst stating inside the Berketex family colour scheme. The final execution looked the business. Fun and on brand but different enough to stand on it's own.
Kendall Formalwear. Berketex Bride needed a new identity for their mens extensive formalwear range, Kendall Formalwear. The new identity had be equally happy in an evening suit for a black tie do as well as a morning suit for a wedding. It needed to look classy, timeless and tasteful, everything you would expect in beautifully tailored formalwear and also sit comfortably within the parent company's Berketex brand. The final execution was understated with a little dash of style. Perfect for any occasion.