One of the latest smaller jobs going through the studio at the moment was the SEOToolsGuru.com new logo design for our friends over at Upliftdigital.co.uk – a fun little project that visually was a little bit off our usual beaten track.
Luke at Upliftdigital wanted a strong, bold and solid looking logo but wanted to marry it with some sort of cartoon character to give it a lighter touch, a dash of fun and some personality. Currently all of the sites out there reviewing or selling SEO tools and similar software are overtly techy looking, dry and in a lot of cases pretty poor in terms of engaging branding. Perhaps the only site that really stands out in the market is moz.com so this set the baseline of where Luke wanted to take the look and feel of his new logo.
After a long trawl through image libraries to find the perfect character as the centrepiece for the logo we finally found what we were looking for – a smart preppy looking kid with a suitably crazy quiff and sneakers by an Indonesian illustrator called Dian Permana. We made a few tweaks, recoloured bits and bobs and got to work on a logotype.
For the logotype we came back to an old favorite typeface ‘Gotham‘. It really is one of the nicest fonts around and one of the most flexible with a great range of weights. It lends itself perfectly to all sorts of work and in this case has a modern clean look that is both techy and approachable at the same time. It is a wonderfont, one of the desert island discs fonts for StudioRokit.com. For the colouring of the type we were initially drawn to colours in the illustration but had a hankering for a colour scheme we’d enjoyed many years ago (and never forgotten) which was used for Iomega’s Jazz drive – a nice dark green paired with a solid, vibrant red. In a world where blue is the dominant colour scheme for everything tech it felt like the right pairing with the preppy child genius to help give it a stand alone look and feel from the rest of the market.
As a final touch we introduced a magnifying glass into the hole in the ‘O’. Allowing the logotype to stand alone and still have a degree of interest and hint at the website’s main focus on search software.
Need a logo? Looking to inject a bit of personality into your company or brand? Get in touch with StudioRokit.com