Imagination. It’s the crazy, immeasurable, nebulous spark that can make any kid see a castle in a cardboard box, a racing car in an old skateboard and some pram wheels and a repository for monsters in any dark corner or slightly open door in a dark bedroom. Imagination, if we keep exercising it is the […]
At StudioROKIT we love working on branding. For most designers, creating new brands from the ground up, breathing life into a dry business plan and essentially putting meat onto the bones of a good business idea is something that gets our juices flowing. Recently we began working with a close friend of the company, helping […]
It seems like the world is changing quite quickly these days. By changing I mean that what we once thought of as stable, solid businesses are folding like houses of cards on our high-street. Mirroring the inexorable change to the UK high-street with the loss of huge brands like HMV, Blockbuster, Habitat, Oddbins, Virgin Megastores, […]
Whether you’re a big company with global operations and an internationally recognised brand or a smaller company with local or national customers, good branding can play an important part in how your business is seen, perceived and remembered. You get a brand right and it’s like having an extra gear, a tiger in your tank […]
It was 38 Degrees most successful campaign, it got over 500,000 normal british people to stand up and sign a petition that not only challenged but stopped government policy wanting to sell of the country’s public forests to private contractors looking to make a big mess and a big profit at the public’s expense. Very […]