Blog
Leicester. Most people, especially from abroad, can’t even pronounce it (get an American or Australian to pronounce it and you will have your %RDA of daily laughs covered) – and even in our own country it’s one of those easily overlooked cities that has always been there, sitting in the shadows of its bigger and […]
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Imagination. It’s the crazy, immeasurable, nebulous spark that can make any kid see a castle in a cardboard box, a racing car in an old skateboard and some pram wheels and a repository for monsters in any dark corner or slightly open door in a dark bedroom. Imagination, if we keep exercising it is the […]
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At StudioROKIT we love working on branding. For most designers, creating new brands from the ground up, breathing life into a dry business plan and essentially putting meat onto the bones of a good business idea is something that gets our juices flowing. Recently we began working with a close friend of the company, helping […]
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It seems like the world is changing quite quickly these days. By changing I mean that what we once thought of as stable, solid businesses are folding like houses of cards on our high-street. Mirroring the inexorable change to the UK high-street with the loss of huge brands like HMV, Blockbuster, Habitat, Oddbins, Virgin Megastores, […]
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Whether you’re a big company with global operations and an internationally recognised brand or a smaller company with local or national customers, good branding can play an important part in how your business is seen, perceived and remembered. You get a brand right and it’s like having an extra gear, a tiger in your tank […]
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It was 38 Degrees most successful campaign, it got over 500,000 normal british people to stand up and sign a petition that not only challenged but stopped government policy wanting to sell of the country’s public forests to private contractors looking to make a big mess and a big profit at the public’s expense. Very […]
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UPDATE: For reasons beyond fathoming, the StudioROKIT desktop wallpapers are not on the feburary release list (after we were told they’d been accepted). So, there’s a link to the full archive here. Enjoy). You got to LOVE February, horrible, depressing, moneyless January is finally behind us, we’ve stopped eating like Christmas hogs and we’re finally […]
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It’s the age old gripe rolled out by the old or the grumpy. Christmas decorations going up in October (along with the water-level of children’s toy adverts slowly rising), Boxing Day Sale adverts saturating all of the commercial channels on Christmas day and Easter Eggs appearing in every shop and newsagents as if by magic […]
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Some things in global culture are so big, so absolutely huge that they become part of the very fabric of our every day reality, they cease being what they are and become something much bigger. They come in all shapes and sizes; some are visual like the stoney revolutionary face of Che Guevara from a […]
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Infographics are brilliant. They can deliver information that can sometimes be difficult to absorb in the usual ways (like plain text or spoken words) and make them both informative AND memorable. Here’s one we did for a HUGE national campaign run by 38 Degrees to help defend the NHS from the cuts and privatisation proposed […]
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