Copycat packaging misleading or just really clever? It’s a big question – perhaps we need a quick history lesson. Pablo Picasso once said “Good artists borrow, great artists steal”, and there’s little doubt that Pablo, a wily chap at the best of times, know what he was on about, having (probably) lifted it from T.S.Elliot […]
As we mentioned in an earlier post, we love branding and when we were approached by a friend of the company to help their family farm out with a new brand for their posh meat, we jumped at the chance. Since then wheels were set in motion, lots of designs have come and gone, revisions […]
At StudioROKIT we love working on branding. For most designers, creating new brands from the ground up, breathing life into a dry business plan and essentially putting meat onto the bones of a good business idea is something that gets our juices flowing. Recently we began working with a close friend of the company, helping […]
Whether you’re a big company with global operations and an internationally recognised brand or a smaller company with local or national customers, good branding can play an important part in how your business is seen, perceived and remembered. You get a brand right and it’s like having an extra gear, a tiger in your tank […]
Once the colour bible of the designer and the printer, the Pantone® swatch books were merely an expensive but indispensable tool for doing a job, to choose colours, to specify colours to assess colours, the use colours accurately. Before anything so clever as digital printing, before computers and the internet, these little, chunky, multi-coloured floppy […]