If there’s on thing we don’t like in Britain, it’s change to things we know and love, especially if it’s done without our knowledge. Nowhere is this more keenly seen than in the food and drinks that we love and have grown up with, but sometimes things need to change. Ordinarily new Cadbury logo would cause all sorts of social upheaval, possibly small scale civil unrest. At the very least a new Cadbury logo would cause incidents of extreme tutting and teeth sucking and ‘back in my day-ing’ to break out across the UK but things are changing. Now owned exclusively by the monolithic Kraft Food Group, Cadbury is no longer a honest to goodness British company with quite an interesting history and merely just another high profile product (yet niche one) in a growing portfolio of thousands owned by a company that sits amongst the top 5 food groups on the planet. A new Cadbury logo now seems like a good idea, it’s time to shake off the wonderful heritage build up by the Cadbury name and bring it more inline with the Kraft food empire.
The current Cadbury logo is one of the most iconic, well recognised and loved of British brands. Beautifully swirly, attractive, homely, sexy, smoothy and stylish all in one.Loved by children, teens adults and the old, it’s been around since 1824 and has been a British institution for generations.
Over the past few years since the Kraft takeover there’s been something of a backlash against the once British brand as products have been reengineers to deliver more profit to the Kraft empire. And as every change occurs to the Cadbury products, the more the brand moves away from its true centre and the more it distances itself from its loyal followers. Smaller bars, cheaper ingredients, new shaped chunks, sweeter formulas. The list of changes is endless and subtle but the shift is palpable and as Studio ROKIT we think it’s time to lay the memory of our beloved Cadbury to rest and rebrand it with an new, better fitting, more Kraftier name… ladies and gentlemen and Cadbury mourners everywhere, we give you Kadbury.
We’re putting the Kraft into Cadbury. Out with the iconic Cadbury swirl, in with a whopping great big K.
Like out new (tongue in cheek) Cadbury logo? Need a new logo for your business? Get in touch.