Things are starting to calm down a little in the Studio ROKIT studio at last which means we can at last get round to posting a few blogs about recent work! A job which we completed some months ago was the new identity for Webjuice, the web company we share office space with at ‘digital towers’*
This was, like many smaller projects, really enjoyable to work on. The Webjuice team gave us carte blanche to come up with something for them that would give their new company a personality and a look and feel that would help them stand out in what can sometimes be a ‘techie’ looking landscape.
We decided early on that the font was going to be the star of the new identity for Webjuice. We wanted it to be approachable, full of cheeky charm, modern and also, for want of a better term, juicy.
We finally deciding on the Titan One display font by Rodrigo Fuenzalida – a pretty amazing looking font with bags of character and as juicy as they come. It’s a stunner and fitted in perfectly with our vision for the new Webjuice logo. And you can see below.
And when we combined it with a very vibrant orange it just all worked.
And to finish the whole thing off we created a complimentary icon that could be used as their web favicon. Are we pleased with new identity for Webjuice? Totally. Sometimes it’s the little projects that put the biggest smile on your face.
*Makes it sounds rather grand! We’re all actually sited in a 3 story Victorian building above a gay bar in the centre of Leicester.