After working closely with the Continental Seafoods team creating their company identity, we were asked to help them create a new identity for their own label brand 'Ocean View'.
The small initial product range would mostly be high quality brined seafood products in tubs, sold into the UK foodservice market.
The challenge was to create for them an identity that would help cement and promote the brand as quickly as possible and reflect the brand qualities, giving them the best chance of sales and helping to build the market share and presence quickly.
To answer this brief the new identity had to look authentic as well as fresh, feel as trustworthy as an established brand and be designed to have a high quality perception and strong presence on packs.
The final execution brought all their requirements together into a single identity that exceeded their expectations. It looked the business and positive feedback from their suppliers and colleagues confirmed we had hit the nail on the head first time.
From there we moved onto creating a new look and feel for their packaging, combining the new brand identity together with suitably exciting imagery. The new packaging design emphasised the brands inherent qualities and created an overall look which not only allowed them to come across like an established player in the seafood foodservice market but also one that was offering a high quality product that was worth taking a closer look at.