After completing the identity creation for the 1st Out group we were then approached by a youth worker for Leicester's LGBT centre
to help them create a new look and feel to help educate younger adults and teens about LGBT issues and also give them imagery that would avoid the typical ones associated with the sector.
he theme that the young people settle on was a team of ninjas, highly trained in fighting ignorance and committed to helping people from different backgrounds find common ground and get on. The name they cam up with was the SUPER 6. Our job was to take this basic idea and breath life into it. We created both the brand which used the rainbow flag and also the SUPER 6 team ninjas. Each one representing a different type of person but refusing to fit a stereotype and keeping their identity secret. The brand colour scheme was brought into the ninjas' outfits making them both highly eye-catching and approachable but also conveying they they were representing the LGBT membership.
No weapons, just fighting ignorance with understanding and common sense.