Continental Seafoods

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Continental Seafood was set up as a small family business dealing in mainly hight quality brined shrimp and similar products for the foodservice sector. We were contacted to help them create a new identity that would quickly give their new company a traditional and established feel.
The new identity also had to look as at home on a letterhead or a business card as it would on the back of a pot of brined North Atlantic prawns if required. The final execution used a fresh 'deep water' palette of colours that helped emphasise the origin of its products and ensure that it felt like part of the current seafood foodservice market.

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