Working with Parry Professional Catering Equipment over the years has meant that we helped them create, not just a lot of creative, branding and marketing material for the Parry brand but also for their other brands and companies including RED ONE. Red was a new enterprise for Parry, a range of entry level products aimed at the cafe and small events catering market. We had already helped parry create the new RED ONE identity, product catalogue and additional marketing materials but to complete the launch materials they required a website. The project had some very typical real world constraints, the most inflexible ones being a limited launch budget and a very short lead time from initial brief to site launch.
The final design of the site ticked all of the client requirement boxes. It replicated many aspects of the brands printed materials and focussed on making this range of budget catering equipment look as good as it possibly could without spending any additional budget on imagery. The design was turned around very quickly and and the build was completed within 2 weeks from start to finish. All of this together allowed them to launch their new range of budget catering equipment into the market without delay and on budget.