Five Star Fish, a member of the now defunct British Seafood Group of Companies developed a modern range of hand made foodservice products that offered something a little different from the usual fair. The new own brand range offered businesses the change to offer their customers the highest quality meals but with the benefit and flexibility of usual foodservice products. Quick and simple to prepare and both highly affordable and very, very tasty but with the added attractiveness of handmade quality.
The brief was to create a new logo for branding the new range of products that reflected this difference. A classic but forward thinking range of products, designed to please the modern caterer and excite the palette of the contemporary dinner.
Whilst the final execution was one that excited the client and answered the brief and also pleased us, we also created a range of options that would have worked equally well and if we're completely honest pleased us as picky designers just a little more. Regardless, the final approved execution worked very well and once again, exceeded the clients requirements and expectations.